top of page
Search

Small Acts, Lasting Impact: Leadership Lessons from the Donut Lassies

  • Writer: SLED TV
    SLED TV
  • Jun 9
  • 6 min read

Every year on the first Friday of June, people across the United States celebrate National Donut Day. For many, it is a fun occasion marked by free donuts and sweet treats. But behind the celebration is a powerful story of service, compassion, and leadership that continues to inspire more than a century later.


National Donut Day was established by The Salvation Army in 1938 to honor the women who served soldiers during World War I. Known as the "Donut Lassies," these volunteers provided much more than food. They offered encouragement, comfort, friendship, and hope to young men serving far from home in difficult and uncertain circumstances.

While the Donut Lassies may not have considered themselves leaders, their legacy demonstrates some of the most important principles of servant leadership. Their story reminds us that leadership is not defined by titles, positions, or recognition. Instead, true leadership is often found in simple acts of service that create a lasting impact on the lives of others.


As we celebrate National Donut Day, we can also reflect on what these remarkable women teach us about leadership development, Christian leadership, and leadership through service.


Leadership Begins with Seeing a Need

One of the defining characteristics of great leaders is their ability to recognize needs that others might overlook.


During World War I, thousands of soldiers found themselves in unfamiliar environments, separated from family and facing the realities of war. The Salvation Army recognized that these young men needed more than supplies. They needed encouragement. They needed reminders of home. They needed someone to care.


The Donut Lassies responded by serving refreshments, writing letters, offering conversation, and creating moments of comfort in the midst of hardship. What began as a practical response to a need became a ministry of presence and support.

This principle remains true for leaders today.


Leadership development often begins with awareness. Effective leaders pay attention to the people around them. They notice when a team member is discouraged. They recognize when someone is struggling. They see opportunities to encourage, support, and help others succeed.


Leadership influence starts with seeing people.


Whether you lead a ministry team, a workplace department, a volunteer group, or a classroom, one of the most valuable leadership skills you can develop is the ability to notice needs and respond with compassion.


The Donut Lassies did not wait for someone else to solve a problem. They stepped into the situation and found practical ways to serve.


That is where leadership begins.


Small Acts Can Create Lasting Impact


The story of the Donut Lassies is a reminder that small actions often produce extraordinary results.


At first glance, serving donuts may seem insignificant compared to the larger events taking place during the war. Yet those simple moments became deeply meaningful to countless soldiers.


The donuts represented more than food.

They represented care.

They represented kindness.

They represented hope.


Many leaders underestimate the power of small actions. We often assume that influence comes through major decisions, large projects, or public achievements. While those moments certainly matter, much of leadership is built through everyday interactions.

A word of encouragement can change someone's day.


A thoughtful conversation can strengthen a relationship.


A note of appreciation can motivate a team member.


A few moments of listening can help someone feel valued.


These seemingly small acts contribute to a culture of trust and support.


Jesus frequently demonstrated this principle throughout His ministry. He noticed individuals in crowds. He took time to speak with people others ignored. He met practical needs while also addressing spiritual ones.


Matthew 25:40 reminds us:

"Whatever you did for one of the least of these brothers and sisters of mine, you did for me."


Christian leadership recognizes that small acts of service matter because people matter.

The Donut Lassies may never have imagined that their efforts would be remembered more than one hundred years later. Yet their influence continues because they faithfully served others one person at a time.


Servant Leadership Leaves a Lasting Legacy

When discussing leadership development, it is easy to focus on strategy, communication, and organizational effectiveness. While those areas are important, some of the most influential leaders are remembered for their character and service.


The Donut Lassies embodied servant leadership.


They worked in challenging conditions. Supplies were limited. Resources were scarce. Yet they remained committed to serving soldiers with creativity and determination.


They adapted when necessary, often making donuts using helmets as mixing bowls and limited cooking equipment. They found solutions rather than focusing on obstacles.


Their example reflects one of the foundational principles of Christian leadership: leaders serve first.


Jesus modeled this approach throughout His ministry.

In Mark 10:45, He said:

"For even the Son of Man did not come to be served, but to serve, and to give his life as a ransom for many."


This verse challenges many common assumptions about leadership.

The world often views leadership as authority, status, or power. Scripture presents leadership as service.


Servant leadership focuses on helping others grow, succeed, and thrive. It values humility over recognition and contribution over personal advancement.


The Donut Lassies were not seeking attention. They were focused on meeting needs.

Ironically, that commitment to service is precisely why their legacy endures today.


The same principle applies to leaders in every setting. When leaders prioritize service, they build trust. When they invest in others, they create lasting influence. When they lead with humility, they inspire people to follow.


Influence Matters More Than Position


One of the most remarkable aspects of the Donut Lassies' story is that they held no formal military authority.


They were not commanders.


They were not officers in charge of military operations.


Yet they became some of the most respected and beloved individuals among the soldiers they served.


Why?

Because leadership influence is not dependent on position.

Many people mistakenly believe they must have a title before they can lead. In reality, influence often precedes authority.


Leadership growth begins when individuals choose to positively impact those around them regardless of their position.


Influential leaders earn trust through consistency.

They build credibility through integrity.

They encourage others through their words and actions.

They create environments where people feel supported and valued.


The Donut Lassies influenced soldiers because they demonstrated genuine care. Their actions communicated that people mattered.


This is an important lesson for emerging leaders.

You do not need a corner office to lead.

You do not need a formal title to make a difference.

You do not need authority to encourage, support, and influence others.


Leadership through service creates opportunities for influence that organizational charts cannot.


When people know you care about them, they are more likely to trust your leadership.


Mission Gives Leadership Purpose

The Donut Lassies were not motivated simply by a desire to provide refreshments.

Their work was connected to a larger mission.


The Salvation Army has long been committed to meeting human needs while sharing the love of Christ. The women serving during World War I understood that their actions were part of something greater than themselves.


This sense of purpose sustained their efforts.

Mission-driven leadership remains essential today.


Leaders who understand their purpose are better equipped to navigate challenges, setbacks, and uncertainty. When difficulties arise, a strong sense of mission provides clarity and direction.


Purpose answers the question: Why does this work matter?


Whether you serve in ministry, business, education, healthcare, or nonprofit work, understanding your purpose can transform how you lead.


Purpose-driven leaders tend to be more resilient because they are motivated by something larger than personal achievement.


They focus on impact rather than recognition.

They remain committed when progress feels slow.

They continue serving when circumstances become difficult.


Colossians 3:23 offers a powerful reminder:

"Whatever you do, work at it with all your heart, as working for the Lord, not for human masters."


The Donut Lassies understood that their service mattered because people mattered.


Leaders today can benefit from regularly reconnecting with their mission and calling. Doing so provides renewed energy, focus, and motivation.


Practical Leadership Lessons for Today


More than one hundred years later, the leadership lessons of the Donut Lassies remain remarkably relevant.


Here are five practical applications leaders can embrace today:


1. Notice Needs

Pay attention to the people around you. Great leadership often starts with observation and empathy.


2. Serve Consistently

Leadership influence grows through faithfulness. Small acts performed consistently can have a significant impact over time.


3. Encourage Others

People rarely forget those who encouraged them during difficult seasons. Make encouragement a regular part of your leadership practice.


4. Lead with Humility

The best leaders focus on helping others succeed. Humility builds trust and strengthens relationships.


5. Stay Focused on the Mission

Purpose fuels perseverance. Regularly revisit your calling and remind yourself why your work matters.


These principles are not complicated, but they are powerful. When practiced consistently, they can transform both leaders and organizations.


More Than a Donut

National Donut Day is about much more than a sweet treat.

It is a celebration of ordinary individuals who demonstrated extraordinary service.

The Donut Lassies remind us that leadership is not reserved for those with impressive titles or positions of authority. Leadership belongs to those who see needs, serve faithfully, and invest in the lives of others.


Their story illustrates the heart of servant leadership and offers timeless lessons in leadership development, leadership influence, and Christian leadership.


More than a century later, we continue to remember them because they chose compassion over convenience, service over recognition, and mission over personal gain.

As leaders, we have the opportunity to do the same.


This National Donut Day, consider how you can make a difference through simple acts of service. You may never know how far a kind word, a helping hand, or a moment of encouragement will reach.


But history reminds us that small acts, offered faithfully, can leave a lasting impact for generations to come.

 
 
 

Comments


The Salvation Army

Jack McDowell School for Leadership and educational Development

 

Evangeline Booth College

1032 Metropolitan Pkwy
Atlanta, GA 30310
(404) 756-6570

Join the Community 

Contact

Thanks for submitting!

 @ 2025 by The Salvation Army Evangeline Booth College Jack McDowell School for Leadership and Educational Development 

bottom of page